by Facundo Solari | Jan 28, 2021 | Case Studies
On the eve of Christmas 2020, an offline and online activation was carried out to promote the use and consumption of Colombian flowers in China. The campaign included posts on Wechay and Weibo about the quality of the product and the region where they come from,...
by Facundo Solari | Sep 21, 2020 | Case Studies
Chinese Digital Market Adaptation The chinese market was new for Angel Consulting,a prestigious Italian consulting firm. In order to reach potential clients and commercial partners, the brand adaptation and localization was carried out to introduce themselves in China...
by Facundo Solari | Sep 21, 2020 | Case Studies
The commercial spot done by BTA was launched successfully in Chinese websites, with the purpose to sell more Argentine gastronomic products. The campaign objective was to attract Chinese consumers into these products. To do so, the brand “Argentina” was associate with...
by Facundo Solari | Aug 21, 2020 | Success stories
Digital Master of Food Italy Campaign Background and Challenges: Campaña de marketing digital a corto plazo (6 semanas) para promover Master of Food en las plataformas de redes sociales chinas y la interacción KOL. Interacción y educación del consumidor chino sobre la...
by Facundo Solari | Jun 17, 2020 | Case Studies
An online platform was created for Italian brands to enter to the chinese market. The platform allows the Chinese customer to interact with the official WeChat account and be educated about the italian lifestyle. With a previous research and analysis, we developed a...
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