Digital Master of Food Italy Campaign
Background and Challenges:
Campaña de marketing digital a corto plazo (6 semanas) para promover Master of Food en las plataformas de redes sociales chinas y la interacción KOL. Interacción y educación del consumidor chino sobre la comida italiana. Gestiones para obtener ingresos de tráfico y ventas de forma independiente
Tencent Videos
WeChat posting and Tencent promotion for the WeChat account: it grew 50% in followers and had 400,000 impressions.
Posting and promotion on Weibo: it grew 70% in followers and covered 25.000.000 Weibo users.
Tencent Videos
Fresh pasta KOL Livestream: 21 million impressions achieved and over 6,500 comments. It reached the Top25 commented videos on Yizhibo’s platform.
