On the eve of Christmas 2020, an offline and online activation was carried out to promote the use and consumption of Colombian flowers in China.
The campaign included posts on Wechay and Weibo about the quality of the product and the region where they come from, digital marketing and promotion, dissemination on news portals, actions with influencers (KOL’s) reaching millions of users, offline promotion with arrival direct to the public in a shopping center and a streaming masterclass with florist Amy Wang.
- Offline / Online
- Wechat and Weibo
- Marketing and digital promotion
- News portals
- KOL’s with millions of followers
- Offline promotion with direct arrival to the public
- Masterclass with florist Amy Wang